Swiss Creative Lab

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Platinum eXperience

Platinum eXperience comes from the commercial Division of Platinum Media Lab with the mission to create unique events with partners. The purpose of the design, implementation and management of an event by Platinum eXperience is to create an opportunity meeting between people who share similar passions, pleasures or 'duties' definitely exclusive and from which they draw way and are satisfied.

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    BASELWORLD, Basilea, dal 27 marzo al 3 aprile, 2014
    BASELWORLD, Basel, March 27 to April 3, 2014
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    Il Ramada Plaza Hotel, sede dell’esposizione organizzata da SwissCreativeLab
    Ramada Plaza Hotel, venue of the exhibition by SwissCreativeLab
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    Le penne firmate Edelberg
    Pens signed Edelberg
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    Gli espositori ospiti al SwissCreativeLab
    The exhibitors visitors to SwissCreativeLab
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    Gli espositori ospiti al SwissCreativeLab
    The exhibitors visitors to SwissCreativeLab
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    Le opere esposte al SwissCreativeLab da Mazzoleni Art Gallery
    The works on display at SwissCreativeLab by Mazzoleni Art Gallery
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    Le opere esposte al SwissCreativeLab
    The works on display at SwissCreativeLab
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    Carlo E.Naldi, CEO di Edelberg Ag con la moglie Antonina e il figlio Samuel
    Charles E.Naldi, CEO of Ag Edelberg with his wife Antonina and their son Samuel

Basel March 27 to April 3, 2014 - During BaselWorld, the Watch and Jewellery Show which is held every year in Basel, a group of independent watchmakers, creators of unique and rare pieces are the protagonists of an ambitious project

A private expo during the most prestigious event in the world of luxury watches and jewelry in Basilea, SwissCreativeLab® will be the most exclusive satellite event of the BaselWorld2014 fair for the fifth consecutive year. It was the idea of Carlo E. Naldi to bring together a select group of independent makers of luxury watches; Naldi is Italian but Swiss by adoption and a lover of special watches and himself a maker of special writing instruments under the brand Edelberg Haute Manufacture. The event will be held at the Ramada Plaza Hotel from March 27th through April 3rd: 380 square meters on 3 floors will contain a collection of unique, precious, and rare objects, most of which are limited edition. In addition to watches, there will be luxury pens, belts, items in precious animal skins, and jewelry. 19 brands are involved in the event, 15 of which are Swiss and 4 international; there are also 9 media partners and a social media partner. At the end of the event, a special prize, Writing Wrongs Award Edelberg, will be awarded to an ethically produced product that will go to PolioWatch this year. It is an event that goes beyond the transient and becomes an exportable concept. For example, it was held in Tianjin in China in October 2013, a great success for SwissCreativeLab®, which will open a concept store in the fascinating Chinese “megalopolis” next June.